GEO is what SEO becomes when the answer page replaces the results page. Where SEO targets ranked link position, GEO targets being mentioned and cited inside the answer that the AI model writes. The work overlaps but is not identical: GEO programs add prompt monitoring, source-attribution analysis, and answer-format optimization on top of the SEO foundations a team already runs.
GEO glossary
GEO
GEO, generative engine optimization, is the discipline of structuring content and signals so generative AI engines cite a brand inside their synthesized answers.