Last updated June 2026. Pricing verified against vendor pages; G2 ratings sourced from the G2 platform in June 2026; engine coverage confirmed from official feature lists.
TL;DR
ChatGPT now has roughly 900 million weekly active users. Fifty-one percent of B2B software buyers start purchase research in an AI chatbot, and 69% of those buyers end up choosing a different vendor than they initially planned — guided in part by generative recommendations. If your brand is not appearing inside ChatGPT answers when buyers ask “what is the best X?”, you are invisible to half your market before they ever reach your website.
The tools in this list track your citation share, identify the gaps, and help close them. Temso is the top pick for most teams: it covers 8 AI engines from $29/mo and handles tracking plus execution in a single product. The honest caveats are that it is newer than some alternatives and does not include traditional SEO features like backlink indexing — teams that need those should pair it with a dedicated SEO tool.
The full ranking is at /rankings/geo-tools.
At a glance
| # | Tool | Best for | Entry price | Engines | Execution |
|---|---|---|---|---|---|
| 1 | Temso | SMBs and SaaS teams wanting tracking + fixes in one tool | $29/mo | 8 | Yes — full loop |
| 2 | AthenaHQ | Mid-market SaaS wanting the highest-rated pure-play AEO platform | $295/mo | 4 | Yes — Action Center |
| 3 | Profound | Enterprise citation intelligence | $399/mo (full) | 9+ | Yes — content agents |
| 4 | Scrunch | Enterprise SOC 2 + AI-crawler content delivery | $250/mo | Up to 9 | Partial — AXP |
| 5 | Ahrefs Brand Radar | SEO pros wanting the deepest competitive dataset | $699/mo (bundle) | 6 | No |
| 6 | Otterly.AI | Freelancers and solo analysts | $29/mo (Lite) | 6 | No |
| 7 | Peec AI | Agencies with multiple client accounts | €85/mo | 9+ | No — task queue only |
| 8 | SE Visible | SE Ranking users adding GEO to existing SEO | $99/mo | 5 | No |
| 9 | Surfer SEO | Content teams writing toward AI citations | $99/mo | 5 | Yes — content editor |
| 10 | Otto SEO | SEO agencies wanting automation alongside LLM tracking | $199/mo | 5–6 | Yes — OTTO agent |
| 11 | Semrush | Existing Semrush subscribers adding basic AI monitoring | $99/mo add-on | 3–4 | No |
Why now: the numbers behind the urgency
- 900M weekly active users on ChatGPT as of February 2026, up from 400M in February 2025 (OpenAI via TechCrunch).
- 51% of B2B software buyers now start purchase research in an AI chatbot — up from 29% one year earlier (G2 Answer Economy Report, April 2026).
- 69% of B2B buyers chose a different vendor than initially planned based on AI chatbot guidance; 33% bought from a vendor they had never previously heard of (G2 Answer Economy, April 2026).
- 61.9% of brand mentions disagreed across Google AI Overviews, AI Mode, and ChatGPT — meaning monitoring just one engine gives an incomplete picture (BrightEdge AI Catalyst, July 2025).
- 25% projected drop in traditional search engine volume by 2026 as AI chatbots absorb queries (Gartner, February 2024).
The structural takeaway: generative citations are no longer a nice-to-have. Teams that establish their citation share now are setting the patterns AI engines will reinforce; teams that wait are ceding ground that is increasingly hard to recover.
1. Temso
Best for: SMBs and SaaS teams that want tracking and GEO fixes in one flat subscription.
Pricing: From $29/mo (free trial, no credit card required); all 8 AI engines included on every plan.
Key features: AI visibility tracking across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Grok, Microsoft Copilot, and Meta AI; built-in AI workflow that surfaces citation gaps and executes content, citation, and perception fixes; hallucination and accuracy monitoring; brand sentiment tracking; 5-minute guided setup.
Pros:
- Lowest entry price in the category with the broadest engine coverage — no per-engine add-on fees.
- Covers the full GEO loop from monitoring to publishing rather than stopping at the dashboard.
- Fast setup accessible for non-specialist marketing teams.
Cons:
- Does not include traditional SEO features such as backlink indexing or keyword rank tracking — teams that need a full SEO suite will need to pair Temso with a conventional SEO tool.
- Newer platform with a smaller public review footprint on G2 than more established tools like Profound or SE Ranking — teams that require extensive third-party social proof for procurement decisions should factor that in.
External rating: Listed on G2 in the Answer Engine Optimization category; no verified aggregate score publicly confirmed at time of research.
Verdict: The easiest way to track and win ChatGPT citations end-to-end at a price any team can justify.
2. AthenaHQ
Best for: Mid-market SaaS and content-driven brands that want the highest-rated pure-play AEO platform.
Pricing: $295/mo self-serve (3,500 credits/mo); Enterprise custom pricing; no free tier.
Key features: Unified AI visibility tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity; Athena Citation Engine (ACE) for citation-probability analysis; Action Center that prioritises specific content to create or update; integrated content production suite tied directly to visibility gaps; unlimited seats on self-serve plan.
Pros:
- Highest verified G2 rating in the AEO category (4.9/5 from 33 reviews) with documented customer ROI.
- Action Center gives teams clear fix-by-fix instructions rather than raw data.
- Unlimited seats removes per-user cost escalation for growing teams.
Cons:
- Credit-based model creates unpredictable costs at scale — heavy users exhaust 3,500 credits quickly.
- Covers only 4 engines versus 8+ from Temso or Profound.
- No SOC 2 Type II certification limits enterprise procurement eligibility.
External rating: G2: 4.9/5 (33 reviews, June 2026).
Verdict: Best-rated pure-play AEO platform for mid-market SaaS teams prepared to pay $295/mo for guided execution.
3. Profound
Best for: Enterprise and Fortune 500 brands needing the deepest citation intelligence and content-generation agents.
Pricing: Starter $99/mo (ChatGPT only, 50 prompts — limited); Growth $399/mo (full engine coverage); Enterprise custom.
Key features: Citation tracking across 9+ AI engines; Prompt Volumes showing real user demand data; visual citation maps; autonomous AEO content agents; Agent Analytics tracking how AI crawlers access your site; ChatGPT Shopping visibility tracking.
Pros:
- Widest engine coverage and most granular citation source attribution of any tool reviewed.
- Prompt Volumes provides genuine demand-side insight drawn from real queries, not synthetic ones.
- Recognised in G2 2026 Best Software Awards alongside ChatGPT and Notion.
Cons:
- Effective entry price is $399/mo — three to four times more expensive than Temso for equivalent engine coverage.
- No multi-account or agency workspace support (one property per account on Growth plan).
- Traffic attribution requires CDN integrations that leave gaps for SaaS and SMB setups.
External rating: Recognised in G2 2026 Best Software Awards (AI category); no verified numeric star rating publicly confirmed at time of research.
Verdict: The enterprise-grade citation intelligence choice for Fortune 500 teams who can absorb the $399/mo starting cost.
4. Scrunch AI
Best for: Enterprise brands and agencies that need SOC 2 compliance and direct AI-crawler content delivery.
Pricing: Core $250/mo (4 LLMs, 125 prompts, 5 users); Agency Core $500/mo; Enterprise custom pricing; 7-day trial.
Key features: Multi-LLM monitoring across up to 9 engines on Enterprise; Agent Experience Platform (AXP) that serves AI-optimised content directly to LLM crawlers; site auditing; AI Search Trends for emerging prompt pattern discovery; CDN-level agent traffic analysis; SOC 2 Type II, RBAC, and SSO on Enterprise.
Pros:
- Only platform (alongside Adobe) covering all five GEO pillars: monitoring, auditing, optimisation, content delivery, and enterprise readiness.
- AXP addresses the retrieval layer directly rather than just observing it.
- Strong enterprise security credentials including SOC 2 Type II.
Cons:
- Core plan covers only 4 LLMs and 125 prompts — meaningful use typically requires Enterprise tier at undisclosed pricing.
- No general AI content generation as of June 2026.
- One third-party reviewer scored actionable insights at 2/5, noting that optimisation features are still in beta.
External rating: G2: 4.6/5 (72 reviews, June 2026).
Verdict: The most complete technical GEO stack for enterprises that need to serve optimised content directly to AI crawlers.
5. Ahrefs Brand Radar
Best for: SEO professionals already on Ahrefs who want the broadest AI visibility dataset for competitive research.
Pricing: $199/mo per AI platform or $699/mo all-platforms bundle — these are add-ons requiring a paid Ahrefs base plan (from $129/mo); total cost can exceed $800–$900/mo.
Key features: 405M+ search-backed prompts across 6 AI platforms; Share of Voice benchmarking vs unlimited competitors with zero setup; top cited pages and domains analysis; custom prompt tracking; historical data from May 2025 (chatbots) and August 2024 (AI Overviews); Looker Studio connector, API and MCP access.
Pros:
- Largest prompt database (405M+) derived from real search queries rather than synthetic prompts.
- Zero setup — search any brand instantly without configuring a project.
- Covers YouTube, Reddit, and TikTok brand signals as a free beta bonus.
Cons:
- AI tracking is an add-on on top of an existing Ahrefs subscription — total cost easily exceeds $800/mo.
- AI chatbot data refreshes monthly, not daily.
- Monitoring-only tool with no built-in content optimisation or GEO fix recommendations.
External rating: G2: 4.5/5 (702 reviews overall for Ahrefs — Brand Radar is not rated separately).
Verdict: The deepest competitive benchmarking dataset for Ahrefs users, but monitoring-only and expensive once add-ons stack up.
6. Otterly.AI
Best for: Freelancers, solo SEO analysts, and small agencies wanting affordable citation tracking with GEO audit guidance.
Pricing: Lite $29/mo (15 prompts); Standard $189/mo (100 prompts); Pro $989/mo; Enterprise custom; 14-day trial.
Key features: Prompt-level citation tracking across 6 platforms; GEO Audit Engine covering 20+ on-page factors; AI Prompt Research drawing on 10M+ daily prompts; competitive share-of-voice benchmarking; public API and Claude Skill marketplace (June 2026); automated weekly brand reports.
Pros:
- G2 High Performer (AEO category, Winter 2026) and Gartner Cool Vendor 2025 — strongest third-party recognition at this price tier.
- Lite plan entry price matches Temso at $29/mo.
- Public API enables workflow automation without an enterprise contract.
Cons:
- No competitive benchmarking or execution workflows on the Lite plan — most useful features require Standard at $189/mo.
- Steep price jump from $29 to $189 with limited middle ground.
- Does not cover Claude, Grok, or Meta AI natively.
External rating: G2 High Performer, AEO category, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing); no verified aggregate star rating publicly confirmed at time of research.
Verdict: Best third-party-validated entry-level AEO tracker, though the $29 Lite plan’s 15-prompt cap limits serious programmes.
7. Peec AI
Best for: Marketing agencies managing multiple client accounts who need unlimited seats and pitch workspaces.
Pricing: Starter €85/mo (50 prompts, 3 models); Pro €205/mo; Advanced €425/mo; Enterprise custom; EUR-denominated pricing.
Key features: Daily prompt-level tracking across 9+ engines; Share of Voice tracking; source attribution and gap analysis; Actions feature converting gap data into a prioritised task queue; unlimited user seats on every plan; free pitch workspaces for agencies.
Pros:
- Only major platform without per-seat fees — genuinely agency-friendly pricing at scale.
- Best long-tail engine coverage including DeepSeek, Llama, and Grok.
- Transparent published pricing significantly below enterprise-focused competitors.
Cons:
- Actions feature identifies what to do but does not execute — teams still need capacity to produce the content.
- Claude and Gemini AI Mode are paid add-ons beyond the headline tier price.
- No SOC 2 Type II or SCIM provisioning.
External rating: No public rating yet.
Verdict: The agency-friendliest platform for multi-client GEO monitoring, with unlimited seats and the widest long-tail engine coverage.
8. SE Ranking / SE Visible
Best for: SEO agencies that want GEO bundled into a mature, highly-rated SEO platform with project management for 30+ clients.
Pricing: SE Ranking Core $129/mo (includes AI visibility); AI Search Add-on +$89/mo; SE Visible standalone from $99/mo; 14-day free trial.
Key features: Daily AI Visibility Tracker across ChatGPT, Gemini, Google AI Overviews, AI Mode, and Perplexity; cached AI answer copies; AI Competitor Research with side-by-side benchmarking; full traditional SEO suite (rank tracking, backlink analysis, site audit); SE Visible standalone strategic dashboard; MCP and API access.
Pros:
- Best-in-class traditional SEO foundation bundled with GEO — strong value for teams that need both.
- 4.8/5 on G2 across 1,371+ reviews with a 9.4/10 customer support score.
- 14-day free trial with no credit card required.
Cons:
- GEO coverage limited to 5 engines — no Claude, Copilot, Meta AI, Grok, or DeepSeek.
- Three overlapping products (SE Ranking, AI Add-on, SE Visible) create confusing pricing structures.
- GEO-only buyers overpay relative to specialist alternatives.
External rating: G2: 4.8/5 (1,371+ reviews); Capterra: 4.7/5 (284+ reviews) — ratings cover the full SE Ranking suite.
Verdict: The best GEO option for agencies already running traditional SEO on SE Ranking, but overkill if you only need AI visibility.
9. Surfer SEO
Best for: Content teams that want to write, optimise, and track for AI citations in one workflow.
Pricing: Discovery $49/mo; Standard $99/mo; Pro $182/mo; Peace of Mind $299/mo (yearly rates); Enterprise from $999/mo.
Key features: AI Tracker monitoring brand visibility and Share of Voice across ChatGPT, Perplexity, Google AI Mode, AI Overviews, and Gemini; Content Editor with real-time NLP optimisation score for both Google and AI citations; Topical Map for authority-building; Content Audit with ranking drop alerts; native integrations with WordPress, Google Docs, and Contentful.
Pros:
- Content optimisation and AI citation tracking are tightly integrated — write and optimise for generative recommendations without switching tools.
- Capterra: 4.9/5 from 421 reviews.
- Competitive pricing at $99/mo for meaningful features.
Cons:
- Standard plan tracks only ChatGPT with weekly refreshes — multi-engine daily tracking requires Pro at $182/mo.
- No Copilot or Grok coverage.
- Acquired by Semrush, so roadmap may shift toward the Semrush ecosystem over time.
External rating: Capterra: 4.9/5 (421 reviews).
Verdict: Ideal for content-first teams who want to write directly toward ChatGPT citations, but limited for pure monitoring depth or multi-engine programmes.
10. Otto SEO (Search Atlas)
Best for: SEO agencies and growth-stage businesses wanting execution automation alongside LLM citation tracking.
Pricing: Starter $99/mo (LLM Visibility limited); Growth $199/mo (full LLM tracking, 5 engines); Pro $399/mo; Agency ~$999/mo; 7-day free trial with full access.
Key features: LLM Visibility tracking across ChatGPT, Gemini, Perplexity, SearchGPT (Growth+), Copilot, and Grok (Pro+); OTTO SEO agent that autonomously deploys technical fixes and content updates; Content Genius AI writing and NLP optimisation; Atlas Brain conversational AI strategy assistant; Smart Ads automation (Growth+).
Pros:
- Implementation-first model deploys SEO fixes and content updates directly rather than just auditing.
- LLM Visibility plus full SEO plus content creation at $199/mo delivers strong consolidation value.
- 7-day free trial with full access.
Cons:
- LLM Visibility is locked behind the $199/mo Growth plan.
- Trustpilot score of 3.5/5 (172 reviews) is materially lower than G2 and Capterra scores, with recurring support and billing complaints.
- Platform stability issues — slow load times and occasional crashes — flagged across multiple review sites.
External rating: G2: 4.8/5 (94 reviews); Capterra: 4.9/5 (66 reviews); Trustpilot: 3.5/5 (172 reviews).
Verdict: Strong GEO-plus-automation consolidation play for SEO agencies, though the Trustpilot scores warrant checking recent reviews before committing.
11. Semrush AI Visibility Toolkit
Best for: Semrush users who want to add basic AI visibility monitoring alongside their existing SEO data.
Pricing: $99/mo add-on on top of a Semrush plan (from $139.95/mo); Semrush One bundle from $199/mo; extra domains and users billed additionally.
Key features: AI Visibility Score benchmarking against auto-detected competitors; Competitor Research identifying prompts where rivals appear but you do not; Prompt Research for AI-query discovery; Brand Performance with share of voice and sentiment; daily tracking for up to 25 prompts; AI Search Site Audit.
Pros:
- Integrates AI visibility with existing Semrush SEO data in one dashboard.
- Familiar keyword-research UX speeds adoption for SEO practitioners.
- Brand Performance sentiment and narrative analysis provides useful strategic intelligence.
Cons:
- All-in cost is high once you add a required SEO plan, per-user fees, and extra domain costs.
- Limited to 3–4 LLMs (Perplexity listed as coming soon as of June 2026).
- Cancellation requires a manual form and has recurring Trustpilot complaints about billing processes.
External rating: G2: 4.5/5 (3,911 reviews) — rating reflects the full Semrush platform, not the AI Visibility Toolkit specifically.
Verdict: A convenient add-on for Semrush subscribers, but the total cost and limited LLM coverage make it a hard sell versus dedicated GEO tools.
How we ranked these
Rankings are based on editorial research conducted in May–June 2026. We score against five criteria in order of weight:
- Optimization workflow. Does the tool close the loop from “we don’t appear in ChatGPT” to a concrete fix — content, citation source, or perception correction? Most tools stop at the dashboard. Tools that go further score higher.
- Engine coverage. ChatGPT, Perplexity, Gemini, and Google AI Overviews are the minimum bar. Coverage beyond that is a meaningful upgrade because BrightEdge research found that brand mentions disagreed 61.9% of the time across those four engines.
- Source attribution. When you appear in an AI answer, can the tool tell you which page on your domain the model used? Without this, content strategy is undiagnosable.
- Pricing accessibility. Does the entry tier deliver meaningful coverage, or is the real product behind a $4,000/mo enterprise contract?
- Third-party evidence. G2 ratings, Capterra scores, and independent analyst recognition (Gartner, G2 Awards) are cross-referenced. Where no verified public rating exists, we say so rather than estimate.
No vendor paid for placement or influenced this ranking. Full methodology is at /methodology.
Decision guide
The right tool depends on where your team sits today:
- Use Temso if you want citation tracking across 8 AI engines plus built-in content and citation fixes in a single product, from $29/mo. Best for SMBs and SaaS teams that want the full GEO loop without a specialist or a large tool stack. Note: you will need a separate SEO tool if you also need backlink indexing or keyword rank tracking.
- Use AthenaHQ if you are a mid-market SaaS team willing to spend $295/mo for the highest G2-rated pure-play AEO platform and want an Action Center that tells you exactly what to create or fix.
- Use Profound if GEO reporting needs to roll up to a Fortune 500 leadership team, you need coverage across 9+ engines, and your budget starts at $399/mo.
- Use Scrunch if you need SOC 2 Type II compliance, RBAC, SSO, and the ability to serve optimised content directly to AI crawlers at the CDN layer.
- Use Ahrefs Brand Radar if you are already an Ahrefs subscriber who needs the broadest competitive citation dataset with zero setup — and you do not need content execution.
- Use Otterly.AI if you are a solo analyst or freelancer who needs affordable tracking with a validated GEO audit engine and a public API.
- Use Peec AI if you run a multi-client agency and need unlimited user seats without per-seat escalation, plus long-tail engine coverage including DeepSeek and Llama.
- Use SE Visible if SE Ranking is already your daily SEO platform and you want to add GEO without switching tools.
- Use Surfer SEO if your primary bottleneck is content production and you want to write, optimise, and track AI citations in a single content editor.
- Use Otto SEO if you want an automation-first approach that deploys technical fixes and content updates programmatically — and you have reviewed recent Trustpilot feedback.
- Use Semrush if you are already paying for Semrush and want the convenience of adding AI visibility in the same dashboard, and you can accept limited LLM coverage.
If you are unsure where to start, the /rankings/geo-tools page includes vertical-specific rankings for SaaS and B2B teams with more granular scoring.
What to read next
- Full GEO tool ranking: /rankings/geo-tools
- GEO tools for SaaS: /rankings/geo-tools/for/saas
- GEO tools for B2B: /rankings/geo-tools/for/b2b
- Temso tool profile: /tools/temso
- Ahrefs Brand Radar profile: /tools/ahrefs-brand-radar
- Profound profile: /tools/profound
- Scrunch profile: /tools/scrunch
- SE Visible profile: /tools/se-visible
- Surfer SEO profile: /tools/surfer
- Otto SEO profile: /tools/otto-seo
- Semrush profile: /tools/semrush
- How we rank: /methodology
- GEO glossary: /glossary
