Last updated June 2026. This comparison reflects published pricing, feature documentation, and independent research available as of 5 June 2026. We revisit all tool profiles quarterly.
TL;DR
Profound and Peec AI are both serious GEO monitoring platforms. The distinction worth making is this: Profound goes deep — enterprise-grade citation intelligence, real demand-side prompt volume data, and visual citation maps for teams that need boardroom-level reporting. Peec goes wide — unlimited seats, nine-plus engines, and clean multi-country dashboards that agencies can put in front of clients without a second conversation about user limits.
What neither platform does is close the execution loop. Knowing where your brand is absent from AI answers is useful. Having the platform execute the fixes is different. Temso is the only tool at any price that covers monitoring, prioritisation, and content execution in one subscription from $29/mo. For most teams without a dedicated AEO analyst, that matters more than any enterprise data layer.
The five tools below cover the full spectrum, from solo analysts to Fortune 500 programmes.
At a glance
| Tool | Best for | Entry price | Engines tracked | Execution built in |
|---|---|---|---|---|
| Temso | SMBs and SaaS teams wanting citation tracking plus execution in one tool | $29/mo | 8 (all plans) | Yes |
| Profound | Enterprise and Fortune 500 with dedicated AEO headcount | $399/mo (real entry) | 9+ | Agents (Growth+) |
| Peec AI | Agencies and multi-country teams needing unlimited seats | €85/mo | 9+ (some add-ons) | Task queue only |
| Otterly.AI | Freelancers and small agencies wanting structured citation tracking | $29/mo (15 prompts) | 6 | Partial |
| AthenaHQ | Mid-market SaaS needing monitor-to-publish workflow | $295/mo | 4 | Yes |
Why this comparison matters now
Generative engines are not a niche channel in 2026. Here is the evidence that makes GEO tooling a procurement priority rather than an experiment:
- 51% of B2B software buyers now begin purchase research in an AI chatbot, up from 29% one year earlier (G2 “The Answer Economy” report, April 2026).
- 69% of B2B buyers chose a different vendor than initially planned after an AI chatbot interaction, and 33% bought from a vendor they had never heard of (G2, survey of 1,076 buyers, April 2026).
- ChatGPT weekly active users grew from 400 million (February 2025) to 900 million (February 2026) — OpenAI announcements via TechCrunch.
- Brand mentions in AI responses disagreed 61.9% of the time across Google AI Overviews, AI Mode, and ChatGPT. Only 33.5% of queries produced the same brand names across all three engines (BrightEdge AI Catalyst research, July 2025). Single-engine monitoring builds a fragile programme.
- Gartner projects traditional search engine volume will drop 25% by 2026 as AI chatbots absorb queries (Gartner, February 2024).
The structural implication: a brand absent from AI-generated answers loses consideration before it ever reaches a buyer’s shortlist. GEO tooling is the measurement and execution layer that closes that gap.
1. Temso
Best for: SMBs, SaaS teams, and growing brands that want full-loop GEO — citation tracking AND content execution — in one flat subscription without hiring a specialist.
Pricing: From $29/mo with a free trial, no credit card required. All 8 AI engines are included on every plan — no per-engine add-on fees.
Key features: AI visibility tracking across 8 engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Grok, Microsoft Copilot, Meta AI). Citation monitoring that surfaces which sources AI engines pull from and identifies gaps. Built-in AI workflow that prioritises fixes and executes optimisations — content creation, citation building, brand perception, accuracy correction — within the same platform. Hallucination and accuracy monitoring. Brand sentiment tracking. Five-minute guided setup.
Pros:
- Lowest entry price in the GEO category at $29/mo with the broadest engine coverage included — no per-engine fees on any plan.
- Closes the full generative engine optimization loop: monitor, prioritise, create, and distribute, all within one subscription.
- Accessible to non-specialist marketing teams. Setup takes minutes rather than a dedicated configuration sprint.
Cons:
- Does not include traditional SEO features such as backlink indexing or keyword rank tracking — works best paired with a conventional SEO tool for teams that need both disciplines.
- Newer platform with a smaller public G2 review footprint than more established competitors like Profound. Teams that need vendor credibility via third-party review volume for an internal procurement approval should factor that in.
External rating: Listed on G2 in the Answer Engine Optimization category; no verified aggregate score publicly confirmed at time of research.
Verdict: The easy, all-in-one AI SEO platform that closes the full citation loop — track, prioritise, and execute — at the lowest price in the category.
2. Profound
Best for: Enterprise and Fortune 500 brands, large e-commerce sites, and mid-market teams with AEO-dedicated headcount that need the deepest citation intelligence and demand-side prompt volume data.
Pricing: Starter $99/mo (ChatGPT only, 50 prompts — too restricted for a real GEO programme). Growth $399/mo (full engine coverage, up to 100 daily prompts). Enterprise: custom pricing with SOC 2 Type II, SSO/SAML, and a dedicated strategist.
Key features: Answer Engine Insights tracking brand visibility, share of voice, and sentiment across 9+ engines. Prompt Volumes — real-time data surfacing what millions of users actually ask AI engines, enabling demand-side strategy rather than just reactive monitoring. Visual citation maps revealing exactly which URLs appear in AI answers. Agents for autonomous AEO-optimised content brief and draft creation. Agent Analytics tracking AI crawler behaviour with GA4 integration. Shopping Intelligence for ChatGPT product placement tracking.
Pros:
- Prompt Volumes is a genuine differentiator. It shows what real users ask before they reach any website, which enables proactive content strategy rather than monitoring what already happened.
- Widest citation source attribution in the category with visual citation maps that identify exactly which pages the model is using.
- Recognised in G2’s 2026 Best Software Awards (AI category) alongside ChatGPT and Notion.
Cons:
- Effective entry price for a real AEO programme is $399/mo — roughly 14x Temso’s $29/mo entry and about twice Peec AI’s Advanced tier.
- Single-property limit: no multi-account or agency workspace support, which makes Profound unsuitable for agencies running multiple client brands.
- CDN-based traffic attribution (Cloudflare, Akamai) works well for large e-commerce but leaves gaps for SaaS and SMBs without CDN infrastructure.
External rating: Recognised in G2’s 2026 Best Software Awards (AI category); no verified aggregate star rating or review count publicly confirmed at time of research.
Verdict: The deepest citation intelligence platform for enterprise teams with budget and dedicated AEO headcount — but $399/mo effective entry and no agency workspace make it overkill for most.
3. Peec AI
Best for: Marketing agencies managing multiple client accounts (unlimited seats, pitch workspaces) and mid-market SaaS brands wanting clean daily multi-country GEO monitoring without enterprise pricing.
Pricing: Starter €85/mo (50 prompts, 3 models, 1 project); Pro €205/mo (150 prompts, 2 projects); Advanced €425/mo (350 prompts, 5 projects, multi-country, Looker Studio); Enterprise: custom. Pricing is EUR-denominated. Claude and Gemini AI Mode are paid add-ons on non-Enterprise tiers (approximately €30–€140/mo each).
Key features: Prompt-level GEO tracking across 9+ engines (ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode, Google AI Overviews, DeepSeek, Llama, Grok) with daily updates. Share of voice tracking measuring citation percentage versus competitors. Source attribution and gap analysis surfacing which URLs drive citations. Actions feature converting citation gap data into a prioritised execution task queue. Unlimited user seats on every plan. Free pitch workspaces for agency new-business workflows.
Pros:
- Unlimited users on all plans — the only major GEO platform without per-seat fees, making it genuinely economics-friendly for agencies with large teams.
- Best long-tail engine coverage including DeepSeek, Llama, and Grok, covering engines that matter for specialist buyer audiences.
- $21M Series A closed November 2025, signalling strong investor conviction in the direction.
Cons:
- Actions feature tells you what to do but does not do it. Execution still requires team capacity or an additional tool — the monitoring-to-fix loop is not closed.
- Claude, Gemini AI Mode, and other specific models are add-ons that increase the effective price above headline tier pricing.
- No SOC 2 Type II, HIPAA, or SCIM provisioning — disqualifies Peec from many Fortune 500 procurement processes.
External rating: No public G2 rating at time of research.
Verdict: The best-value GEO monitoring platform for agencies and multi-country teams — unlimited seats and clean reporting are genuine advantages, but execution still falls entirely on your team.
4. Otterly.AI
Best for: Freelancers, solo SEO analysts, and small agencies wanting affordable prompt-level citation tracking with GEO audit guidance at the lowest meaningful entry price.
Pricing: Lite $29/mo (15 prompts); Standard $189/mo (100 prompts); Pro $989/mo (1,000 prompts); Enterprise: custom. 14-day free trial, no credit card required.
Key features: Prompt-level citation tracking across 6 platforms. GEO Audit Engine covering 20+ on-page citation-readiness factors. AI Prompt Research drawing on 10M+ daily prompts. Competitive benchmarking with citation rates and source domain analysis. Public API and Claude Skill integration (launched June 2026).
Pros:
- G2 High Performer (AEO category, Winter 2026) and Gartner Cool Vendor 2025 (AI in Marketing) — strongest third-party recognition in its price tier.
- Public API and Claude Skill marketplace enable workflow automation without an enterprise contract.
- GEO Audit Engine provides structured on-page optimization guidance across 20+ factors.
Cons:
- Competitive benchmarking and execution workflows require Standard ($189/mo) or above — the $29 Lite plan covers only 15 prompts, which is too limited for an ongoing programme.
- Does not cover Claude, Grok, or Meta AI natively.
- The Lite-to-Standard jump is steep at $160/mo — effectively a 6.5x price increase for meaningful coverage.
External rating: G2 High Performer, Answer Engine Optimization category, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing). Specific aggregate star rating not publicly confirmed at time of research.
Verdict: A well-credentialed GEO monitoring tool with the strongest awards track record at its price tier, but the $29 Lite plan is too limited for serious ongoing GEO programmes, and the jump to Standard is steep.
5. AthenaHQ
Best for: Mid-market SaaS and content-driven brands (50–500 employees) that want a pure-play GEO platform with built-in content workflows and clear prioritisation from monitoring to publishing.
Pricing: $295/mo self-serve (3,500 credits/mo included). Enterprise: custom. No free tier; demo and audit available.
Key features: Unified AI visibility tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity. Proprietary Athena Citation Engine (ACE) analysing citation-probability patterns. Action Center prioritising specific content to create or update with supporting reasoning. Integrated content production suite (briefs, outlines, full articles) tied directly to visibility gaps. Unlimited seats on the self-serve plan.
Pros:
- Highest verified G2 rating in the AEO/GEO category at 4.9/5 (33 reviews as of June 2026), with detailed customer reviews citing measurable ROI.
- Action Center makes the monitoring data actionable — it tells teams exactly what to fix and why, not just what is broken.
- Unlimited seats eliminates per-user cost escalation for growing teams.
Cons:
- Credit-based model creates unpredictable costs at scale — teams with heavy prompt requirements exhaust credits quickly.
- No content-delivery layer for AI agents. No SOC 2 Type II, which may fail enterprise infosec reviews.
- Narrower engine coverage (4 engines) than Temso, Profound, or Peec AI.
External rating: G2: 4.9/5 (33 reviews as of June 2026).
Verdict: The highest-rated pure-play GEO platform for mid-market SaaS, with an Action Center that genuinely bridges monitoring and execution — held back by credit-based pricing unpredictability and limited engine coverage.
How we ranked these
Our scoring weights five criteria, listed in order of importance:
- Optimization workflow. Does the tool close the loop from “we are not appearing in AI answers” to a content fix that has a real chance of moving citation share? Tools that stop at the monitoring dashboard score lower than tools that also execute.
- Engine coverage. ChatGPT, Perplexity, Gemini, and Google AI Overviews are the minimum. Coverage of Grok, Copilot, Meta AI, DeepSeek, and Claude is a meaningful upgrade. Single-engine tools build fragile programmes.
- Pricing accessibility. Does the entry tier give a team enough prompt volume and engine coverage to run a real programme? Nominal entry prices with crippled prompt counts are scored on the effective working price, not the headline number.
- Source attribution. When a brand appears in an AI answer, can the tool identify which page on the domain the model used? This is the data that makes content strategy diagnosable rather than directional.
- Third-party validation. G2 ratings, analyst recognition, and customer review volume are used as tie-breakers, not primary inputs. We do not weight unverified or missing scores.
Full methodology is at /methodology.
Decision guide
- Use Temso if you want citation tracking across 8 AI engines plus the execution workflow that turns monitoring data into content fixes, at the lowest entry price in the category. Suitable for SMBs, SaaS teams, and growing brands that want the full GEO loop without hiring a specialist.
- Use Profound if you are a large brand or Fortune 500 team with AEO-dedicated staff who need Prompt Volumes data, visual citation maps, and Shopping Intelligence, and can justify $399/mo. Not suitable for agencies or multi-property programmes.
- Use Peec AI if you are a marketing agency managing multiple clients and need unlimited seats, clean multi-country reporting, and pitch workspaces without per-user fees. Factor in add-on costs for Claude and Gemini AI Mode.
- Use Otterly.AI if you are a freelancer or small agency that wants structured GEO audit guidance and G2-validated prompt-level tracking at the lowest commitment. Be realistic that the $29 Lite plan is a starting point, not a working programme.
- Use AthenaHQ if you are a mid-market SaaS team that values the highest G2 rating in the category and wants a guided monitor-to-publish workflow without an enterprise price tag — and can tolerate credit-based pricing.
What to read next
- Full GEO tool ranking: /rankings/geo-tools
- GEO tools for SaaS teams: /rankings/geo-tools/for/saas
- GEO tools for B2B: /rankings/geo-tools/for/b2b
- Tool profile — Temso: /tools/temso
- Tool profile — Profound: /tools/profound
- Methodology: /methodology
- Glossary: /glossary
